Single SKU · 250ml
Freshman Body Wash
One formula. Done properly.
Most body wash is built to smell. Freshman is built to work. It targets the odour-causing bacteria on your skin, so odour does not get the chance to form in the first place.
It rinses clean, leaves no residue and carries only a light, considered scent, the kind you notice up close, not across a room. No heavy fragrance to hide behind, because there is nothing to hide.
One bottle. One job. Done properly.
Pre-launch. Join the list for first access and the launch date.
Specification
Plain facts, no theatre. Final label artwork and photography will be confirmed before launch.
- Format
- Aluminium pump bottle, single SKU
- Size
- 250ml
- Price
- £15, not final
- Action
- Targets odour-causing bacteria at the source
- Base
- Microbiome-friendly, sulphate-free
- Scent
- Light and considered, clears on rinse
- Origin
- Formulated in Britain
- Status
- Pre-launch, waitlist open
Why it works
Targets the cause
A formula that targets the odour-causing bacteria on your skin, rather than masking the smell they produce.
Microbiome-friendly
Works with your skin, not against it. Balanced for daily use, morning and night.
Built to outlast masking
Fragrance fades and takes its cover-up with it. Freshman deals with the cause instead, so freshness does not depend on a scent hanging around.
A clean rinse
Sulphate-free and non-stripping. No film, no residue, no tight, squeaky skin.
A light, honest scent
Fresh and restrained, not a perfume. It clears, it does not linger or announce itself.
Formulated in Britain
Developed and formulated in the UK, and balanced for daily use.
How to use
- 01
Lather
A small amount is plenty. Work into a light lather in the shower.
- 02
Reach the usual suspects
Underarms, chest, back, feet. The places odour-causing bacteria gather.
- 03
Rinse, and forget about it
Rinse clean. Nothing to reapply, nothing to top up.
Ingredients
Placeholder
Final formulation is being confirmed. The full INCI list will appear here and on the bottle before launch.
Aqua, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Glycerin, [active ingredient], Sodium Chloride, Citric Acid, Parfum, Tocopherol.
Pre-launch
Be first.
Freshman launches soon. Join the waitlist and you will be the first to know, with early access before anyone else.